EC Wisconsin News

M3 Insurance has published its 2025 employee benefits trend report, now titled "Momentum: An M3 Employee Benefits Trend Report." The company says the new name reflects a broader shift in focus to address current challenges in employee benefits.

For over twenty years, M3’s annual report has provided employers with benchmarks on plan design and regional premium comparisons. This year’s edition aims to go beyond traditional data points due to increasing costs, the rise of specialized solutions, and greater complexity in benefit strategies.

“As the benefits landscape evolves, so must the tools we use to navigate it,” said Ryan Barbieri, Executive Vice President of Employee Benefits and Partner at M3. “Momentum is built to spark strategic conversations. It’s forward-looking, data-informed, and rooted in what employers need to understand to stay competitive not just today, but tomorrow.”

The 2025 report highlights several trends including the growing influence of pharmacy costs—especially related to GLP-1 medications and gene therapies—the movement toward direct primary care models and high-performance networks, increased attention on social determinants of health and care navigation, and a reduction in one-size-fits-all wellness programs as well as standalone telehealth services.

The full report is available through the M3 Insight Center. Momentum was created to provide strategic insight for employers while supplementing personalized analytics offered by BenchmarkPRO, M3's analytics platform. More information about BenchmarkPRO can be found at m3ins.com/broker-analytics.

M3 describes itself as a leading insurance broker and risk management firm in the United States. The company offers products across various industries and emphasizes its commitment to community engagement. Further details about M3 are available at www.m3ins.com.