Deidre Martinez Chief executive officer | Sheboygan County Chamber of Commerce
Deidre Martinez Chief executive officer | Sheboygan County Chamber of Commerce
Van Horn Automotive Group has announced the opening of its new Kia dealership in Sheboygan, Wisconsin. The facility, located at 3524 Wilgus Avenue, began operations on April 1, 2025, and aims to enhance the car-buying and servicing experience through modern amenities and expanded capabilities.
Spanning 23,500 square feet on the main floor with an additional 4,200-square-foot second level, the dealership occupies 3.5 acres and can park over 200 vehicles. Its architectural design features a black band highlighting the Kia brand identity and glass walls that illuminate the showroom with natural light, showcasing the latest Kia vehicles.
The dealership offers private and semi-private consultation spaces for customized vehicle selections and includes a full-service lounge with refreshments and a large video screen. The service department includes an 18-bay climate-controlled shop, a two-bay indoor service reception lane, and three service writing workstations, all supported by state-of-the-art diagnostic technology.
Jeff Niesen, President of Van Horn Automotive Group, stated: "We are thrilled to open the doors of Van Horn Kia of Sheboygan and welcome customers into a dealership that reflects our dedication to excellence. With this new facility, we can provide an upgraded and more seamless experience for our customers while continuing to grow with the Kia brand. We look forward to serving the Sheboygan community with industry-leading vehicles and services."
Van Horn Ford of Sheboygan will continue exclusively selling Ford vehicles at its current location, while Kia related sales and services will now be handled at the new Van Horn Kia of Sheboygan. Additionally, customers of Van Horn Motors of Sheboygan for used vehicle sales will be directed to Van Horn Budget Auto.
The group plans to host a grand opening event this summer after the completion of the adjacent lot.
Van Horn Automotive Group, founded in 1966 by Joe Van Horn, operates multiple dealerships and employs over 750 people in Wisconsin. The new facility was constructed by Keller, Inc., a design/build contractor based in Kaukauna, Wisconsin.
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